Android Apps For Profit: Making Money with Apps on the Android Market by Mellor Nathan

Author:Mellor, Nathan [Mellor, Nathan]
Language: eng
Format: mobi
Tags: Business & Personal Finance
Publisher: CritterMap Software LLC
Published: 2013-11-09T16:00:00+00:00

KEYWORD RESEARCH EXAMPLE USING ADWORDS

Lets try an example. Suppose you want to create an app that is related to "video chat". You know that video chat can also be described as video conferencing, video call, or video conference.

You then consider some well known brand names, adding Skype, Google Talk, Google Hangout, and FaceTime. Wait, did I say FaceTime? Isn't this Android? Yes, but the brand name is well known, and don't discount the fact that an Android user has heard the name from his Apple-loving friends, and will be making the search for the same thing on Android.

We also do a quick search of Google Play and find that popular apps for this application are oovoo, tango, and camfrog.

Now we have 11 already, and we are just getting started.

Let's put these words into the Adwords Keyword Planner (this used to be called the Google Keyword Tool). If you have a choice, always choose exact match (this appears to be the default now) and choose "mobile devices with full internet browsers" (this option seems to be missing from the latest).

Let's look at what we discover when we process these keywords. First, "video chat" beats video conferencing and some others, but all of them are beaten by some of the well known apps. Beyond that, if you look at the well known brands, they dwarf all the other keywords in traffic.

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